SENUR Elektrik Motorları San. ve Tic. A.S. , which has made significant contributions to the development of the small electrical household appliances sector in Turkey and to our country’s reaching an effective role at the global level, set out in 1962 with the mission of designing and producing functional, high quality, practical and innovative products. SENUR, the first company to establish an R&D center in the sector, has become one of the manufacturer companies preferred by world giants with its knowledge, experience and technology since its establishment. SENUR, which produced Turkey’s first citrus juicer, the first juice extractor, the first food processor, the first carpet cleaning vacuum cleaner, the first meat grinder and the first meat mincer with food processor, stood out as the “architect of firsts” in the sector. At the beginning of 2000, SENUR focused on branding efforts and launched the Arnica brand in 2001 in order to reach more domestic and international consumers. Arnica, which offers water filtered vacuum cleaners, food processors, steam irons and products that make life easier for consumers, stood out with its ease of use and quality that comes from design. SENUR developed DWS technology, which is defined as “the technology that eliminates dust” to bring Arnica and consumers together with real cleaning, and trapped the dust in water with this patented system, which is available in all Arnica brand water filter vacuum cleaners. SENUR, a manufacturing power for half a century, has reached millions of consumers in hundreds of thousands of homes in nearly 40 countries on 5 continents through its Arnica brand as well as the world giants it produces for. Competing with itself with its approach focused on offering consumers the best, SENUR has received prestigious design awards both nationally and internationally while continuing its successful path with confidence.
The design awards that SENUR has won more than once with Arnica brand products are as follows:
1998, ETMK Design Award
2009, Consumer Quality Award
2010, Design Turkey Outstanding Design Award
2011-2012, Italy A’Design Awards (Gold category)
2012, Good Design Awards Chicago Athenaeum: Museum of Architecture and Design and European Center for Architecture Art Design and Urban Studies
2012, Design Turkey Outstanding Design Award
2012-2013, Italy A’Design Awards (Gold category)
2014-2015, Italy A’Design Awards (Gold category)
2015, Good Design Awards, Chicago Athenaeum: Museum of Architecture and Design and European Center for Architecture Art Design and Urban Studies
SENUR, which creates its production and marketing strategies by focusing on innovation with its design and R&D-oriented approach, continues to offer products that make consumers’ lives easier and increase the comfort of living.